Cognitive dissonance

In general, people reject the suffering that occurs during the production of animal-based products such as meat, fish, dairy and eggs. Nevertheless, people still keep on consuming such products, even if they have a certain degree of knowledge about the suffering. This is also strengthened by living in a society in which humans are regarded as superior. This essentially allows for using violence against animals, in the form of slaughter. Thereby, living beings with feelings are turned into an unrecognizable object.